Listen to today’s episode on Sending Emails Isn’t Enough—Here’s How to Sell Through Email and See Results with Allison Hardy:
Episode Description:
You have an email list that you’re consistently engaging with weekly. You’re getting email replies and have high open rates, but none of that is translating to sales. If that’s been your reality, then today’s interview is for you.
I sat down to chat with Allison Hardy all about how to sell through email. Allison shares lots of strategies for overcoming some of the mindset blocks that can come up when selling through email, confidently selling your offers through email, the most important email marketing analytics to focus on, and so much more. If you want to start actually making money from your email list, today’s episode will show you how.
Main Topics Covered in this Episode:
- How to sell through email
- How to overcome certain mindset blocks when selling via email
- Strategies for selling to the different buyer types on your email list
- Why email marketing is great for automating nurturing and selling to your audience
Meet Allison Hardy:
Allison Hardy is the go-to tough-love bestie of email marketing.
She helps smart, ambitious entrepreneurs sell their offers on autopilot—without living in their inboxes or posting on Instagram 24/7. A master of punchy subject lines, curated bundles, and “why hasn’t anyone said it like this before?!” captions, she’s as strategic as she is snarky (in the best way).
Whether she’s planning her next viral Reel, revamping a funnel that’s somehow still making money, or building a marketing movement around CEO moms doing business their way… Allison leads with heart, clarity, and a whole lot of strategy. Oh, and if you try to sell with a “just checking in” email? She will lovingly roast you and fix it in five minutes flat.
Connect with Allison Hardy:
Related Episodes and Blogs:
- Episode 261: Email Marketing for Entrepreneurs – How to Build an Engaged Email List and Leverage it for Your Business
- Episode 264: Email Marketing Made Easy for Moms in Business – How to Leverage Email Marketing When You Have Little Time
- Episode 272: How Moms in Business Can Stop Overthinking Every Email
- Episode 274: Why Email Templates Make Email Marketing Harder for Moms in Business
- Episode 276: The Real Reason Your Email List Isn’t Buying (and What to Do About It)
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About Evergreen Marketing Era for Women Entrepreneurs:
Welcome to the Evergreen Marketing Era — the podcast for women entrepreneurs ready to create long-form content that continues to bring in new leads and clients weeks, months, even years after you hit publish on it.
You’ve built a successful business.
You know how to sign clients, but now you’re ready to build a marketing and sales system that runs without you.
You’re ready to step into your evergreen marketing era, and this is exactly where you’ll learn how to do that.
This is the podcast for established women in business who want to launch a podcast or optimize their current one for leads and sales.
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest buyers, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
I show you how to leverage your podcast as the top, middle, and bottom of your funnel so that even when you step back from your marketing, your podcast will continue to bring you quality leads and convert them into your offers.
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