I help established women entrepreneurs go from podcasting without a plan to having a podcast strategy that generates leads and sales.
Let’s change that.
If you’re like most established women entrepreneurs, you want a podcast that plays a significant role in your business growth. You’re great at what you do, and you’ve already built a business that works, but when it comes to podcasting, you feel unsure about how it’s supposed to fit into your marketing and sales system. Whether you’re thinking about starting a podcast or already have one, it often feels confusing how it’s meant to generate leads or move people toward working with you. At the same time, your current marketing system depends too much on your constant presence, and that no longer matches your real life. You know you need a marketing and sales system that keeps working even when you step back.
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This isn’t your average podcast strategist story.
You see, I wasn’t always a podcast strategist.
I was actually a preschool director before I started this business. Ya girl holds an MA in Child Development.
Oversaw 14+ staff, who were a mix of preschool teachers, CNAs, LVNs, and an RN because the school I ran was a preschool for typically developing and medically fragile children.
No assistant in sight. I was the chaos coordinator and then some — scheduling, covering classrooms when staff called off, lunch lady, marketing team, website and blog copywriter, damage control, and more.
I was also the keynote speaker at two early childhood/special needs conferences.
I help you build a podcast strategy that generates leads and sales, so your marketing doesn’t require your constant attention.
But as my due date with my daughter quickly approached, I realized that how I was running my business would not be sustainable as a mom of two under two. I needed to niche down, and it needed to be something that allowed me to work odd hours.
As I mentioned earlier, I really got into listening to podcasts during the pandemic. So I started wondering who helped these podcasters get their episodes out into the world. Who were the behind-the-scenes people who supported them? I went down the Google rabbit hole again and discovered podcast management, and I was instantly sold.
I took Lauren Wrighton’s Podcast Manager Program, finished it the week before I went into labor (I was 39 or 40 weeks pregnant when I finished), and launched my podcast management business. I landed a client immediately — one of my virtual assistant clients didn’t want to stop working with me, so she transitioned me to her podcast manager.
That was in April of 2022. Since then, I have hosted my own podcast for 3.5 years, produced over 600 podcast episodes, and supported over 50 women with launching, monetizing, and optimizing their podcasts.
Helping women entrepreneurs build a podcast strategy that drives leads and sales is hands down the best job in the world (I may be a bit biased, but I truly do love this work)!
I went on maternity leave in March 2020, and the preschool I oversaw shut down in June 2020.
I quickly found myself a stay-at-home mom, and I wasn't really thinking about what was next for me. I spent the first year and a half figuring out this whole motherhood thing while trying not to lose my sanity amid the pandemic (I quickly discovered podcasts, which became a saving grace).
While I loved being a stay-at-home mom and experiencing my son’s first moments, like learning to walk and trying new foods, something was missing. I didn’t have anything for myself. I had lost myself in motherhood.
I started searching online for things I could do from home and quickly discovered virtual assistants. I had developed a lot of skills during my time as a preschool director (I mean, just go re-read the list I shared LOL), and realized that I could monetize those skills.
So, I set out to become a virtual assistant, and during this time, I discovered that I was pregnant with my second child. While the nausea and fatigue tried to take me out, I didn’t let that stop me from launching my virtual assistant business.
In October 2021, The Savvy VA Mama was launched, and I was booked out by January 2022. I offered literally every service you could possibly offer as a virtual assistant — general admin support, blog copywriting, web design, social media management, and more.
Supported over 50 women with growing their businesses and simplifying their marketing through podcasting.
Podcast Strategy & Management - Lauren Wrighton’s Podcast Manager Program - 2022 - Trained in the best practices for starting and growing a podcast for your business
A strategist who will advocate for you. Someone who speaks up when something isn’t right. Someone who protects your reputation.
A strategist who will solve problems before they ever reach you. Babbbyyyy, throw a problem at me, and I will have five solutions ready in minutes.
A strategist who pays close attention to detail. Whether it’s building out your podcast strategy or producing your weekly episodes, I look at everything closely to make sure it reflects your brand and serves the purpose you want it to.
Side note: I once had a client interview a guest who made derogatory comments about Black children. She sounded uncomfortable but wasn’t sure what to do. I reached out, told her we were not publishing that episode, and coached her through the conversation she needed to have with the guest. That’s the type of support you receive when I’m on your team.
I’m not just here to edit and schedule your podcast episodes.
I’m obsessed with acting as a thought partner, treating your podcast like an extension of your brand and your values, and understanding the bigger picture of your business and supporting it with every decision.
Podcasting requires judgment, strategy, problem-solving, and the ability to keep things moving when life is life-ing. That’s the level of support I bring to the table.
Let’s make it official and start building your custom podcast strategy to generate leads and clients.
