Listen to today’s episode on How Paid Ads for Lead Generation Fit Into a Sustainable Marketing Strategy with Fo Alexander:
Episode Description:
Have you ever thought about running paid ads for lead generation? I know running ads has a bad rep in the online space amongst the organic reach girlies, but when you are a business owner who wants to throw gasoline on what’s already working in your business, paid ads are a great option. They are a low lift way to reach more of your ideal clients and make more sales.
If you are someone who has been thinking about getting started with paid ads or wants to give them another try after not seeing much success, today’s interview is for you. I chat with Fo Alexandar all about how paid ads for lead generation work best and set you up for sustainable marketing. Fo shares so many great insights on getting started with paid ads, and she is an open book, sharing all the tea on paid ads. Make sure to grab your notebook and pen because you are going to want to take notes.
Main Topics Covered in this Episode:
- What you need to know before running paid ads for lead generation
- Why an ad campaign that doesn’t convert isn’t a failure
- How much money you actually need to spend on an ad campaign
- The difference between boosting a post and running an ad campaign
Meet Fo Alexander:
With her book, Dump Debt & Build Bank, being named a top 10 personal finance book for Black women by 21Ninety, Fo has been helping moms transform their bank accounts & businesses over the past 13 years.
She is the founder of Mama & Money— a financial education for women— and The Monetized Mom—an online education & coaching company.
After becoming 100% debt-free, Fo left her decade-long career as an engineer to pursue full-time entrepreneurship and motherhood. And, today, her mission is to empower other moms to create their own economies through entrepreneurship & financial stewardship.
She is a 3-time author—recently releasing her 3rd book, The Monetized Mom: How To Monetize Your Expertise Online, Exit Your Career, and Become A Full-Time Mom & Entrepreneur.
Fo is also a Certified Financial Educator (CFEI), business coach, and host of The Monetized Mom podcast. Her media features include US News & World Report, Parents, Bankrate, Buzzfeed, and many more!
Of all her accomplishments, though, her most notable is being a devoted wife and mom of two.
Connect with Fo Alexander:
- Instagram: @themonetizedmom and @thefoalexander
- The Monetized Mom Podcast
- YouTube
- Join the Monetized Mom Email Community
- The Monetized Mom Book
- Ads Course (This is an affiliate link, meaning I may earn a small commission on your purchase at no additional cost to you)
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Welcome to the Evergreen Marketing Era — the podcast for women entrepreneurs ready to create long-form content that continues to bring in new leads and clients weeks, months, even years after you hit publish on it.
You’ve built a successful business.
You know how to sign clients, but now you’re ready to build a marketing and sales system that runs without you.
You’re ready to step into your evergreen marketing era, and this is exactly where you’ll learn how to do that.
This is the podcast for established women in business who want to launch a podcast or optimize their current one for leads and sales.
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest buyers, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
I show you how to leverage your podcast as the top, middle, and bottom of your funnel so that even when you step back from your marketing, your podcast will continue to bring you quality leads and convert them into your offers.
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