Creating Your Podcast Assets
Your podcast intro, outro, trailer, and description are core parts of your positioning. They tell listeners immediately who your podcast is for, what it's about, what it will do for them, and how you can support them. This module gives you a template for each, so your messaging comes through clearly and makes the right first impression on every potential listener who discovers your podcast.
You'll walk away knowing exactly how to align your podcast with your business, what publishing frequency makes sense for your current capacity, and what you need tech-wise to make your podcast a reality. You'll also walk away with a search optimized podcast name that makes it easy for your ideal clients to find your podcast, and a podcast launch plan with set dates you can realistically implement. Most importantly, you'll experience a mindset shift that helps you view your podcast as a business asset from day one rather than just a creative outlet.
You'll walk away with launch episodes that set the tone for your entire podcast. You won't second guess what your launch episodes should be about because the 3-episode launch formula tells you exactly what your launch episodes should cover and what your CTA should be. You'll also learn how to name your episodes so the right listeners can find them and how to position your offers so your listeners know exactly what to do after they finish listening.
This module takes the overwhelm out of the tech. You'll know how to confidently record and edit your podcast episodes using Audacity and Auphonic, get your podcast on the listening apps, and manage your podcast like a pro. Step-by-step tutorials walk you through every tool and platform so nothing feels complicated, even if you've never recorded or edited audio a day in your life.
You'll go into your launch week knowing you have completed every step and that your podcast is ready to go live. A launch day prep checklist ensures nothing falls through the cracks, and if a technical issue arises, you'll know exactly how to handle it. You'll also walk away knowing how to write show notes that capture the attention of the right listeners.
Launching your podcast is just the beginning. After this module, you won't be left wondering what happens next. You'll know exactly what to focus on after your launch, how to plan strategic content that supports your business goals, and how to keep the momentum going so you don't become part of the 90% of podcasters who don't make it past episode 3.
Planning Your Launch Content
Starting something new can feel overwhelming, but this module takes the guesswork out of it. You'll get a full walkthrough of the course platform and the two main resources you'll use throughout your launch: the Podcast Like a Business Owner Workbook and the Podcast Launch Dashboard. The workbook guides you through each module so you can set your podcast up to be a pivotal part of your marketing and sales strategy. The Podcast Launch Dashboard tells you exactly what to do and when to do it so you can confidently launch your podcast in 6, 8, or 12 weeks.
What's Inside the Course: