Listen to today’s episode on The Podcast Marketing Strategy That Booked Out Sarah Lovell’s 1:1 Coaching Services:
Episode Description:
Today’s episode is a case study episode, and I’m taking you behind the scenes of my Evergreen Marketing Accelerator client, Sarah Lovell’s, podcast marketing strategy. This strategy has resulted in her generating over 20 leads for her 1:1 coaching, building a waitlist for her 1:1 coaching, and increasing her downloads by 860% in just one year. You’ll hear from her on why she joined the Evergreen Marketing Accelerator, the strategies she learned, and how these same strategies are still growing her business one year later.
Main Topics Covered in this Episode:
- Sarah’s podcasting journey as an executive functioning and ADHD coach
- The podcast marketing strategy that grew Sarah’s business and allowed her to stop using Instagram for her marketing
- The results Sarah saw while in the Evergreen Marketing Accelerator, and continues to see a year later
Resources Mentioned:
- Apply to the Evergreen Marketing Accelerator
- Ideas to Action: A 12 week executive function coaching program for women business owners.
Meet Sarah Lovell:
Sarah Lovell (she/her) is an executive function & ADHD coach for women business owners, over-thinkers, and recovering perfectionists who are tired of feeling stuck and are ready to work with their brains, not against them.
With over a decade of coaching experience, Sarah helps clients who try tool after tool… only to burn out or blame themselves when nothing sticks. She helps you understand why it’s so hard to get started (even on things you want to do!) and make sustainable changes in a way that feels good.
Sarah’s background in Social Work grounds her work in compassionate practices, believing self-talk and self-care are the foundations for executive functioning. She also hosts From Stuck to Started podcast, where she shares realistic, actionable strategies in 20 minutes or less.
When Sarah isn’t coaching, she enjoys trail walks with her dogs, snuggling up with tea and a good book, and paddle boarding.
Connect with Sarah:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About Evergreen Marketing Era for Women Entrepreneurs:
Welcome to the Evergreen Marketing Era — the podcast for women entrepreneurs ready to create long-form content that continues to bring in new leads and clients weeks, months, even years after you hit publish on it.
You’ve built a successful business.
You know how to sign clients, but now you’re ready to build a marketing and sales system that runs without you.
You’re ready to step into your evergreen marketing era, and this is exactly where you’ll learn how to do that.
This is the podcast for established women in business who want to launch a podcast or optimize their current one for leads and sales.
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest buyers, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
I show you how to leverage your podcast as the top, middle, and bottom of your funnel so that even when you step back from your marketing, your podcast will continue to bring you quality leads and convert them into your offers.
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