Listen to today’s episode on 3 Podcast Mistakes to Avoid When Launching Your Podcast (Plus a Bonus):
There’s a lot that goes into podcasting for your business. You have to figure out what equipment to use, what type of content to create, SEO, and so much more. Since podcasting is a major time commitment, you don’t want to avoid these major podcast mistakes to set yourself up for podcast success. Listen to learn the top three podcast mistakes I see as a podcast strategist who has supported over 50 women with starting and optimizing their podcasts. Whether you’re thinking about starting a podcast or are in the early stages of launching a podcast, this episode is for you.
Main Topics Covered in this Episode:
- 3 podcast mistakes to avoid when launching a podcast
- Why these mistakes matter
- What to do to avoid these podcast mistakes
Resources Mentioned in the Episode:
Podcast Mistakes FAQs: 3 of the Most Common Podcasting Mistakes
Podcast Mistake #1: Choosing the Wrong Podcast Name
Choosing your podcast name is one of the most fun parts of starting a podcast. If you choose the wrong name, it can create unnecessary stress. Before you move forward with a podcast name, make sure it incorporates keywords. Your podcast name needs to be searchable. You want the people who are actively searching for your type of content to easily find it. The other mistake to avoid when naming your podcast is choosing a name that’s already taken. Check the trademark database, Google, and the podcast listening apps to ensure your name isn’t already taken. Picking a trademarked name can result in a cease-and-desist letter, legal troubles, and a mandatory rebrand. Choosing a name that isn’t trademarked but is already in use can cause confusion for potential listeners. They may not know which podcast is yours.
Podcast Mistake #2: Keeping Your Podcast Launch a Secret
The first time people hear about your podcast shouldn’t be the day your podcast goes live. You want to create a podcast launch team to help get as many eyes and ears on your podcast as possible at the start. Your podcast launch will be one of the main times you have the most hype and excitement, since it is new. You want to capitalize on that hype and drive as much traffic as possible to your podcast by building a launch team. Your launch team will share about your podcast with their audiences, helping you gain more listeners.
Podcast Mistake #3: Launching with Only 1 Episode Instead of 3
Again, your podcast launch is when you will have the most excitement, so you want to capture potential listeners’ attention from the start. One way to do this is to give them three juicy episodes to binge on your launch date. This allows them to get to know you on a deeper level, and it begins to build trust. It also gives them a nice taste of what to expect from your podcast, and can help turn them into lifelong listeners.
Bonus Podcast Mistake: Not Having 3-6 Months’ Worth of Podcast Content Planned
One reason why 90% of podcasts fail in the first year is that podcast hosts run out of topics. The best way to avoid this is by creating a podcast content bank you can easily pull from. As you are working on your podcast launch, take some time to do a brain dump of potential podcast topics you can discuss in the future. This is something I support my Evergreen Marketing Accelerator clients with. They get access to my podcast content planner that helps them plan podcast topics for each of their offers and speak to their listeners at each stage of the customer journey.
Related Episodes and Blog Posts:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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