Listen to today’s episode on Is YouTube Really Better Than Podcasts for Top of Funnel Content?:
As a business owner, you have to create top of funnel content if you want to generate leads. There’s been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I’m debunking the myth that YouTube is better than audio only podcasts for visibility and lead generation, and sharing what is actually needed to leverage YouTube and audio only podcasts for your top of funnel.
Main Topics Covered in this Episode:
- Being realistic when deciding which platform is best for you
- How both YouTube and podcasts are effective platforms for top of funnel content
- How your podcast can serve as the top, middle, and bottom of your funnel
Resources Mentioned in the Episode:
- Apply to the Evergreen Marketing Accelerator to get support with turning your podcast into a sales funnel
Related Episodes and Blog Posts:
- Episode 207: How to Name Podcast Episodes and Make Them Juicy – 3 Tips to Boost Your Visibility and Attract Your Ideal Listeners
- Episode 230: The Step By Step Approach I Use to Help Clients Create a Podcast Sales Funnel
- Episode 281: Future of Podcasting in 2026 – Do You Really Need Video to Build a Successful Podcast?
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Welcome to the Evergreen Marketing Era — the podcast for women entrepreneurs ready to create long-form content that continues to bring in new leads and clients weeks, months, even years after you hit publish on it.
You’ve built a successful business.
You know how to sign clients, but now you’re ready to build a marketing and sales system that runs without you.
You’re ready to step into your evergreen marketing era, and this is exactly where you’ll learn how to do that.
This is the podcast for established women in business who want to launch a podcast or optimize their current one for leads and sales.
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest buyers, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
I show you how to leverage your podcast as the top, middle, and bottom of your funnel so that even when you step back from your marketing, your podcast will continue to bring you quality leads and convert them into your offers.
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