Listen to today’s episode on How to Get More Podcast Listeners When Your Podcast SEO Strategy Isn’t Working:
As a podcasting business owner, one of your goals is to grow your podcast audience with the right listeners. But what happens when you are doing all the things you are told to do, like incorporating podcast SEO to grow your audience, yet your podcast growth is stagnant? If you’ve been doing keyword research and including keywords in your podcast episodes, but your podcast growth is non-existent, this episode is for you. I’m breaking down how to get more podcast listeners and why podcast SEO hasn’t been working for you.
Main Topics Covered in this Episode:
- Why your podcast SEO strategy hasn’t been working
- What to fix so podcast SEO works for you
- How to get more podcast listeners through SEO
Resources Mentioned in the Episode:
How to Get More Podcast Listeners FAQs
How Can I Get More Podcast Listeners?
If you want to get more podcast listeners, you need to focus on getting your podcast in front of more of the right podcast listeners. One of the best ways to grow your podcast audience is by prioritizing SEO. Every podcast episode should be optimized for search, making it easy for your ideal listeners to find your podcast. You can also use Pinterest, which is another way to leverage SEO to grow your podcast’s listenership. Other ways to market your podcast are podcast guesting, word of mouth, and Threads. In addition to getting more podcast listeners, you need to retain your current podcast listeners. You can do this by connecting with your listeners through email marketing and sending emails sharing your latest episode.
What Do I Do if Podcast SEO isn’t Helping Grow My Podcast Audience?
If you are not seeing podcast growth even though you are optimizing your episodes for search, there may be a couple of reasons why. For podcast SEO to work, you have to make sure you are using the right keywords and keyword phrases and incorporating them into the right places. Podcast SEO only leads to growth if you use keyword phrases your ideal listeners use and search for to find your type of content. You shouldn’t use industry jargon. The other piece of this is that you need to incorporate your keywords into certain aspects of your podcast, such as episode titles and descriptions.
How Does Podcast SEO Grow Your Podcast Audience?
Podcast SEO grows your podcast audience by making it easy for the right listeners to find your podcast content. People type in specific keywords and phrases on Google and the podcast listening apps when they are searching for a specific topic. If you incorporate those keywords into your podcast content, your episodes will appear in search results, making it easier for new listeners to discover your podcast. This is a great way to organically drive traffic to your podcast.
Related Episodes and Blog Posts:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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