Listen to today’s episode on How to Rebrand a Podcast When You Pivot in Your Business:
As a business owner, you will pivot at least once (most likely multiple times) in your business. But what do you do with your podcast when you pivot your business? Do you start a new podcast or do you rebrand? That’s exactly what I’m talking about in today’s episode. I’m sharing how to rebrand a podcast when you pivot your business. Whether you’re in the middle of a business pivot or have pivoted your business but haven’t gotten your podcast on board with the new direction, this episode is for you.
Main Topics Covered in this Episode:
- When to rebrand a podcast
- How to rebrand a podcast
- Why you need to rebrand your podcast when you pivot your business
- Behind the scenes of how I support my clients with rebranding their podcast in the midst of a business pivot
Resources Mentioned in the Episode:
- Apply to join the Evergreen Marketing Accelerator – the next round begins on October 1!
How to Rebrand a Podcast FAQs
How Do You Rebrand Your Podcast?
If you want to rebrand your podcast, you will have to change your podcast name, intro, and outro. You will also need to rewrite your podcast description and update your podcast cover art to reflect your new podcast name, message, and audience.
When Should You Rebrand a Podcast?
You should rebrand a podcast anytime you shift your podcast audience or the podcast name no longer matches the message you are sharing on your podcast. When you are a business owner leveraging the platform for marketing and sales, you will rebrand any time you make a major pivot in your business. This includes shifting your messaging drastically, targeting a new audience, or completely changing your offers. I support my clients in rebranding and pivoting their podcast to match the new direction of their business inside the Evergreen Marketing Accelerator.
Can You Rename a Podcast?
Yes, you can rename your podcast anytime you want. Go to your podcast hosting platform and update your podcast name in the settings. Also, you will need to update your podcast cover art to include the new podcast name.
Can You Rename Your Podcast Something That Already Exists?
Whether you can rename your podcast to an existing name depends on a couple of factors. First, you will need to make sure that the podcast name you are choosing isn’t trademarked or in the process of being trademarked. If it is trademarked, you can run into the issue of being sent a cease and desist letter by the person who has the name trademarked.
If the name isn’t trademarked, you will want to check whether it’s in use. If someone is actively using the name, whether it’s for a podcast or their brand, you won’t want to use it because it can create confusion for your listeners. When they search for your podcast name, your podcast and the other person using the name will both show up in search results. For this reason, I always recommend that my clients choose a podcast name that isn’t already in use. This ensures that their podcast is the only content associated with that name.
What is a Good Example of a Podcast Rebrand?
I have rebranded my podcast twice, and both are great examples. I’ve rebranded from Mama Turned Mompreneur to Marketing Without Socials for Moms, and then rebranded from Marketing Without Socials for Moms to Evergreen Marketing Era for Women Entrepreneurs. Each rebrand was connected to my business pivot. I chose names that were optimized for search and would resonate with my ideal listeners. If you want to hear behind the scenes of each of my rebrands, listen to Episode 211 and Episode 280 of the Evergreen Marketing Era for Women Entrepreneurs Podcast.
Related Episodes and Blog Posts:
- Episode 211: BTS of My Podcast Rebrand: Welcome to Marketing Without Socials for Moms
- Episode 280: Your Evergreen Marketing Era Starts Here
- Episode 298: Re-Record or Optimize? Here’s What to Do With Outdated Podcast Episodes
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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