Listen to today’s episode on How I Grow My Podcast Audience: 5 of the Best Ways to Promote a Podcast
As a mom of 3 who homeschools and runs a business, I don’t have much time to dedicate to marketing my podcast. Marketing my business will always take priority over marketing my podcast, so I have had to find simple but effective ways to grow my podcast. In this episode, I share 5 of the best ways to promote a podcast. These are podcast growth strategies I use that don’t take much time to implement. If you want to grow your podcast audience without it feeling like a full-time job, this episode is for you.
Main Topics Covered in this Episode:
- 5 of the best ways to promote a podcast
- Why these podcast marketing and growth strategies are effective
- How I implement each of these with my own podcast
Resources Mentioned in the Episode:
Best Ways to Promote a Podcast FAQs
What are the Best Ways to Promote a Podcast?
The best way to promote a podcast is by prioritizing podcast SEO. You can do this by doing keyword research for each episode and incorporating the right keywords to ensure new listeners find your podcast organically. You can also leverage Pinterest for SEO to promote your podcast episodes. Other ways to promote a podcast include sharing your newest episodes with your email list, promoting your podcast when you guest on other podcasts, and promoting your episodes on platforms like Threads. If you actively use Threads, you should also link to your podcast on your profile.
How to Successfully Promote a Podcast?
To successfully promote a podcast, treat it like a resource. Each episode should answer a specific question your ideal listeners are asking. When you approach podcasting that way, it’s easy to promote your episodes because you can share one that answers a question someone is asking.
How Do You Attract People to Your Podcast?
Podcast SEO and creating content that your target audience is actively searching for are the best ways to attract people to your podcast. Remember, your podcast is not about you. It’s about your listeners. The content you create should be for them, meaning you are speaking on topics relevant to them. Pair that with making it easy for them to find these episodes by incorporating the language they use to discuss these topics, and you will have the perfect combination to organically attract new listeners to your podcast.
How Can I Promote My Podcast for Free?
The best way to promote a podcast for free is by using free marketing platforms like Pinterest and Threads. Both of these platforms allow people to discover your podcast through search. You can also start optimizing your episodes for search by using the language your ideal listeners use, but ideally you will want to use a keyword research tool like Keysearch to ensure you are choosing keywords you can actually rank for.
Related Episodes and Blog Posts:
- Episode 217: Podcast Growth Hack – 3 Ways to Use Threads and Facebook Groups to Get More Podcast Listeners
- 295: How to Promote Your Podcast on Pinterest – The Low Lift Podcast Marketing Strategy with Andi Smiley
- 311: How to Get More Podcast Listeners When Your Podcast SEO Strategy Isn’t Working
- Blog: 3 Ways to Boost Podcast SEO
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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