Is the Customer Buying Cycle Longer? 5 Things I’m Doing to Navigate a Longer Buyer Cycle in 2025 [Episode 226]

Listen to today’s episode on Is the Customer Buying Cycle Longer? 5 Things I’m Doing to Navigate a Longer Buyer Cycle in 2025:

Hey, Mama! One thing we are all seeing in the online space is the customer buying cycle is much longer. Potential clients and customers are being more intentional in who and what they invest in, and are taking time to truly consider if a purchase is right for them. If you don’t know how to navigate a longer buyer’s cycle, then you can find yourself frustrated because your monthly income is impacted. In today’s episode, I’m sharing 5 strategies I’m implementing in 2025 to help me navigate a longer buyer’s journey.

Main Topics Covered in this Episode:

• Why the customer buying cycle is a lot longer
• Examples of buying cycle lengths I’ve seen in my business in 2024
• 5 strategies to help you navigate a longer buyer cycle

Resources Mentioned in the Episode:

• Join The Social Media Detox Club to increase your visibility and generate a minimum of 50 leads monthly in less than 2 hours per week
• Download my FREE private podcast Make Social Media Optional to learn start leveraging email marketing, podcasting, and collaborations to increase your visibility and sell your offers.

Related Episodes and Blog Posts:

• Episode 224: Behind the Scenes of My 2025 Business Planning – Marketing Plans, Business Goals, and Planned Investments

Connect with Andria:

• Join the Marketing without Socials Email Community
• Let’s connect on Threads
• Let’s connect on Instagram @Mamaturnedmompreneur

More About Marketing Without Socials for Moms:

Hey, mama! Are you tired of feeling guilty for not consistently showing up on Instagram for your business? Do you feel drained and overwhelmed when you open the Instagram app to post for your business? Or maybe your season of life has drastically changed, meaning you have less time to show up on socials to grow your business. You know it’s time to stop relying on social media to build your business, but you’re worried that focusing your marketing efforts on non-social media platforms will take you too long to sign clients. 

I want you to know that despite what the experts say, you CAN build a business that doesn’t rely on social media, and I will show you exactly how. On this podcast, I will teach you sustainable visibility and marketing strategies through podcasting, email marketing, and collaborations. You will also hear my experience of what it’s actually like to build a profitable business with young children at home and how to do it in a way that supports your current season of life. I can’t wait to support you, mama, with increasing your visibility and selling your offers without relying on social media.