Listen to today’s episode on Future of Podcasting in 2026: Do You Really Need Video to Build a Successful Podcast?
Is the future of podcasting looking bleak?
With the way some YouTube experts and strategists talk about it, you may think that audio only podcasts are becoming a thing of the past, and that you have to be on YouTube to have a successful podcast. The reality is that the 2025 podcast data tells a different story, a story that more business owners need to know.
Today, I’m breaking down the 2025 podcasting stats and answering the question of whether or not you need video to build a successful podcast. Now, let me warn you, I do nerd out on the data, but I promise it’s very insightful and will help you to decide whether a video or audio only podcast is the best option for you.
Main Topics Covered in this Episode:
- The future of podcasting for business owners
- What the data actually says about audio only podcasts in comparison to video podcasts
- How to decide which podcasting medium is right for you
Resources Mentioned in the Episode:
- VIP Podcast Launch
- Evergreen Marketing Accelerator
- Simplecast Blog on 2025 Podcast Insights
- Sounds Profitable 2025 Podcast Landscape
- EMarketer Study on Podcast Conversions
- YouTube Tutorial: How to Add Your Audio Only Podcast to YouTube
Related Episodes and Blog Posts:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Welcome to the Evergreen Marketing Era — the podcast for women entrepreneurs ready to create long-form content that continues to bring in new leads and clients weeks, months, even years after you hit publish on it.
You’ve built a successful business.
You know how to sign clients, but now you’re ready to build a marketing and sales system that runs without you.
You’re ready to step into your evergreen marketing era, and this is exactly where you’ll learn how to do that.
This is the podcast for established women in business who want to launch a podcast or optimize their current one for leads and sales.
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest buyers, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
I show you how to leverage your podcast as the top, middle, and bottom of your funnel so that even when you step back from your marketing, your podcast will continue to bring you quality leads and convert them into your offers.
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