Listen to today’s episode on How to Niche Down When You’re Struggling to Choose a Niche for Your Business with Lisa Avila:
Episode Description:
Hey, Mama! You’ve probably been told that the riches are in the niches and have heard of the many benefits of niching down, but the real question is, “How to niche down?” When you have so many passions and skills, what direction do you actually go with your business? In today’s episode, I chat with business strategist, Lisa Avila, about how to niche down in your business when you feel overwhelmed about what direction you should go in your business.
Main Topics Covered in this Episode:
- Lisa’s mompreneur journey and navigating running a business while going through a divorce
- Tips and strategies for how to niche down
- How to discover your niche
Meet Lisa Avila:
Lisa Avila is a Certified Business Strategist, Coach, and Founder of Poppy Grove.
With 25+ years of experience in branding, marketing, and community building,
Lisa helps mompreneurs gain clarity, build the foundation of their businesses, and take bold action.
In her spare time, Lisa likes to get lost in a redwood grove, cheer on her three sons during their sporting events, & advocate for underrepresented students & families in California.
Connect with Lisa:
- Website
- YouTube
- Instagram: @listathestrategist
- Niche Clarity Workbook for Mompreneurs – Use code ANDRIA to download the workbook for free
Related Episodes and Blogs:
- Episode 2: 3 Reasons Why You SHOULDN’T Niche Down Your First 6 Months in Business
- Episode 3: How to Scale Your Coaching Business – The Riches are in the Niches
- Episode 4: My Top 4 Tips for Choosing the Best Niche for Online Business Growth and Scaling
Connect with Andria:
- Join the Marketing without Socials Email Community
- Let’s connect on Threads
- Let’s connect on Instagram @Mamaturnedmompreneur
More About Marketing Without Socials for Moms:
Hey, mama! Are you tired of feeling guilty for not consistently showing up on Instagram for your business? Do you feel drained and overwhelmed when you open the Instagram app to post for your business? Or maybe your season of life has drastically changed, meaning you have less time to show up on socials to grow your business. You know it’s time to stop relying on social media to build your business, but you’re worried that focusing your marketing efforts on non-social media platforms will take you too long to sign clients.
I want you to know that despite what the experts say, you CAN build a business that doesn’t rely on social media, and I will show you exactly how. On this podcast, I will teach you sustainable visibility and marketing strategies through podcasting, email marketing, and collaborations. You will also hear my experience of what it’s actually like to build a profitable business with young children at home and how to do it in a way that supports your current season of life. I can’t wait to support you, mama, with increasing your visibility and selling your offers without relying on social media.
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