Listen to today’s episode on Should You Put Prices on Your Website? Let’s Talk About Price Transparency:
Hey, Mama! There’s a debate in the online space about price transparency. One question that comes up for many business owners is should you put your prices on your website? Before making a final decision, there are some things you should consider, which is what we’re talking about today.
Main Topics Covered in this Episode:
- My thoughts on should you put your prices on your website
- Things to consider before deciding not to list your prices on your website
- What to do if you provide custom packages and the pricing varies
Resources Mentioned in the Episode:
- What are your thoughts on listing your prices on your website? Send me a DM on Instagram so we can chat about it!
Related Episodes and Blog Posts:
Should You Put Your Prices on Your Website?
When it comes to price transparency, how important is it for you to list your prices on your website? Are there scenarios in which you shouldn’t list your prices on your website? Keep reading to learn if you should put your prices on your website.
Think About the Customer Journey
When it comes to anything in your business, you have to think about the customer journey. What can you do to create an incredible experience for potential clients from day one? Not listing your prices can create an undesirable customer experience. The reality is that there are many people who want to know the price so they can ensure that you are within their budget. So, not listing your prices may turn away potential clients. Again, consider how you can make your offer an easy yes for potential clients.
Who is Your Ideal Client?
Consider who your ideal client is. Do they realistically have the time to get on a call with you just to learn the prices of your offers? For instance, I serve mom business owners with young children. As moms, our time and capacity are limited. It wouldn’t be to that mama’s advantage to hop on a call with me just to discover that I’m priced outside of their budget.
What About Custom Offers?
One debate around price transparency is about whether or not to list prices when all of your packages are customer-tailored to client needs because the price varies. The reality is that even for custom offers, you have base pricing. There is a price point that you will not go below for your custom packages. In this instance, you can list the starting price, which will give potential clients a general idea of the investment.
At the end of the day, you have to do what feels right for you. However, you do want to take into consideration the customer journey. You don’t want potential clients to jump through hoops to learn more about working with you. Make the process easy and seamless from the initial interaction because it sets the tone for what it’s like to work with you.
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More About the Mama Turned Mompreneur Podcast:
Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.
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