Summer is right around the corner (or it may have already started for you and your kids), which means it’s time to gear up for working from home with the kids. Between summer camps, beach trips, family vacations, and other fun summer activities, finding time to work in your business may feel next to impossible. Your work schedule will drastically change, which may mean you’ll start posting less on Instagram. Just because the kids are home full time for the next few months doesn’t mean your marketing has to stop. Keep reading to learn how to stay on top of your marketing this summer without relying on social media.
The Challenges of Working from Home with Kids During the Summer
Let’s be real, working from home with kids is no walk in the park. How your days look will differ depending on the ages of your kids. Younger children (5 and younger) require more of your support with their day to day needs, while older children usually require a chauffeur. In a study conducted by the Pew Research Center, 52% of work from home moms reported that it was challenging for them to work uninterrupted with their kids at home.
Having the kids home for the summer often means many interruptions when working in your business. An email that should only take 10 minutes to send takes an hour. That Instagram story you want to record real quick is forgotten after the 3rd request for a snack from your 3-year-old. Moments like this can convince you that you may need to step back from your marketing for the summer. Plus, people don’t make many investments during the summer, right? Wrong! People still buy during the summer, which means you want to stay on top of your marketing so you can stay top of mind.
How to Market Like a Pro This Summer While Working from Home with Kids
Your marketing doesn’t have to take a break just because your kids are home for the summer. There are plenty of options for marketing your business without having to churn out new content daily or be glued to your phone for long periods of time. Here are three tips to help you stay on top of your marketing this summer:
Ditch Instagram and Lean Into Marketing Without Social Media
Platforms like Instagram require more time and energy than you realistically have to offer, especially with the kids at home. Your Instagram stories only last 24 hours, and Instagram posts have a lifespan of 48 hours. Because social media content has such a short lifespan, you have to show up at a higher frequency to stay top of mind and stay in favor with the algorithm. Long-form content like a blog post can have a lifespan of 2+ years, depending on how relevant the topic is as time goes on. This means that your long-form content can continue to bring in new leads, nurture those leads, and convert them into your offers weeks, months, even years after you’ve hit publish on it.
Also, because it has a much longer lifespan than social media, you don’t need to create new long-form content daily. One new blog per month or one new podcast episode weekly can do the heavy marketing lifting for you. Instead of trying to commit to posting in your Instagram stories daily, lean into creating long-form content for your marketing. You will create less content while still seeing consistent growth in your business. You can also lean into collaborations like podcast guesting and speaking engagements that you can schedule during a time that is most convenient for you.
Plan Your Marketing Around Your Schedule
One of the perks of leveraging marketing platforms outside of social media is that you don’t have to create the content in real time. You can batch record and edit podcast episodes, batch write blog posts, and create content and resources for collaborations before they go live. While you can batch content for social media and schedule those posts ahead of time, you can’t schedule stories. Plus, batching 4 podcast episodes or 2 blog posts for the month doesn’t require as much of your time as batching 12 to 20 Instagram posts and posting in your stories daily.
Do you have certain days you’ll be on vacation or have more summer activities planned? Then get ahead by batching your content. Want to leverage collaborations like podcast guesting to increase your visibility? Schedule your interviews for times that are convenient for you. Signed your kids up for summer camp? Take advantage of those times they’re out of the house and batch your content. If grandparents or your partner are available to support, have them take the kids for a couple of hours so you can batch your content or record your podcast interviews. I share more tips and strategies for staying consistent with your business during the summer on episode 169 of the Marketing Without Socials for Moms Podcast.
Plan Content That is Relevant to Your Ideal Client During This Time of Year
If you want to move people to buy this summer, your marketing content needs to be relevant to your ideal client’s current reality. What challenges does your ideal client face during the summer? When you create content that demonstrates how your offer solves a right now problem for your ideal client, you will see conversions. By focusing on creating content that is relevant to your ideal client during this time of year, you create strategic content that clearly positions your offer as the solution, and it helps you stay focused in your marketing. You don’t need to churn out new content daily to generate leads and sign clients. Creating core pieces of content that your ideal clients are actively searching for right now is what you need to see results.
Working from Home with Kids This Summer Doesn’t Mean Your Marketing has to Suffer
While working from home with kids during the summer does bring its fair share of challenges, it doesn’t mean your business has to slow down. You can be the present mom you desire to be AND build your business. The key is to lean into marketing strategies that don’t require more of you than you’re able to give and to be strategic in the type of content you create. This is exactly what we do inside The Social Media Detox Club. When you join, you get support with building your custom non-social media marketing plan and resources to help you implement. Whether you want to start a podcast or a blog, grow and monetize your current podcast, increase your visibility through collaborations, or lean into email marketing for connecting with your community and selling your offers, The Social Media Detox Club is exactly what you need.
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