Listen to today’s episode on Want a Successful Podcast Launch? Do These 3 Things After You Hit Publish:
There’s a reason why 90% of podcasts fail after publishing episode 3, and I believe it has to do with not preparing for after the podcast launch. So much time and energy is put into starting a podcast that the after is often forgotten. In today’s episode, I’m sharing the three things you need to do to have a successful podcast launch and ensure you make it past episode 3.
Main Topics Covered in this Episode:
- Why launching a podcast is only the beginning
- Why preparing for what happens after your podcast launch is important
- 3 things you need to do to have a successful podcast launch
Resources Mentioned in the Episode:
How to Have a Successful Podcast Launch as a Business Owner
How to Successfully Launch a Podcast as an Entrepreneur
If you want to launch your podcast successfully as an entrepreneur, you have to approach it as a marketing and sales platform. First, get clear on the who, what, why, and how of your podcast.
- Who are you trying to reach with your podcast?
- What do you want your podcast to do for you and your business?
- Why are you creating this podcast?
- How will you serve your audience through your podcast?
In addition to getting clear on those aspects of your podcast, you need to plan for after the launch. You need to know how you will market your podcast to ensure you bring in new listeners each month. Another top priority is creating a podcast content bank. Getting ahead on podcast topic ideas that support your goals will help ensure that you don’t lose momentum with your podcast. Lastly, you need to ensure your podcast production workflow is streamlined so you can realistically commit to it. Each of these is an area that I support you with inside Podcast Like a Business Owner. The Post Launch section of the course walks you through low lift ways to market your podcast, how to plan strategic podcast content that connects to your offers, and helps you simplify your podcast production workflow.
What are Common Podcasting Mistakes?
Some common podcasting mistakes when you are a business owner starting one to grow your business are choosing a podcast name that doesn’t clearly communicate who your podcast is for and what it’s about, not getting clear on your podcast purpose and goals before launching, and not planning strategic content that connects to your offers.
Is Owning a Podcast Profitable?
Owning a podcast can be profitable, especially when you promote and sell your own offers and products on your podcast. The quickest way to monetize your podcast is by selling your own offers in your episodes. Other ways to monetize your podcast is through sponsorships and affiliate marketing. However, it can take time to build a large enough audience to see a return from sponsorships and affiliate marketing. When you are selling your own products and services on your podcast, you receive 100% of the investment, and you get to decide how much each offer is.
What Percentage of Podcasts Fail?
Approximately 90% of podcasts don’t make it past episode 3. Another 80-90% of podcasts don’t make it past episode 10. While there are over 4 million podcasts, only about 500,000 are actively publishing new content.
Related Episodes and Blog Posts:
- Episode 286: How to Start an Audio Only Podcast for Your Business in 2026
- Episode 292: Why 90% of Podcasts Fail in the First Year (And How to Make Sure Yours Doesn’t)
- Blog: 12 of the Best Podcast Tools for Podcasting Business Owners
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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