Listen to today’s episode on 3 Types of Long Form Content and How to Decide Which Type is Best for You as a Mompreneur:
Hey, Mama! We are continuing our conversation about long form content. Today, I’m breaking down the three types of long form content. I’m also sharing three questions you can ask yourself to help you decide whether podcasting, YouTube, or blogging is the best option for you. Grab your notebook and pen because you’re going to want to take notes if you’ve been thinking about adding long form content to your content strategy.
Main Topics Covered in this Episode:
- The three types of long form content
- Ways podcasting, YouTube content, and blogging can overlap
- Three questions to ask yourself when trying to decide on which type of long form content you should add to your business
Resources Mentioned in the Episode:
- Grab your spot for the 7 Day Pod Launch Get It Done Week: mamaturnedmompreneur.com/getitdone
- Connect with SEO Strategist Mikayla Taylor
Related Episodes and Blog Posts:
- Episode 62: Thinking About Creating a Blog for Your Online Business? Practical Tips for Using Your Blog to Drive Traffic to Your Website with Mikayla Taylor
- Episode 109: Client Spotlight: How Naomi Meredith Used Her Podcast to Retire from Teaching and Take Her Business from Side Hustle to Full Time
- Episode 121: The #1 Type of Content Every Mompreneur Needs to Build a Profitable Business from Home
What are the 3 Types of Long Form Content?
The three types of long form content or evergreen content are podcasts, YouTube, and blogs. Each of these is a longer piece of content compared to social media content and is highly searchable. Long form content is also great for content repurposing and generating organic traffic. Here’s a breakdown of each one:
Podcasts
Podcasts are audio-only content and are similar to radio content. Listeners are able to listen on platforms like Apple Podcasts, Spotify, etc. The appeal of podcast content is that you can listen to your favorite content creators on the go. Since there isn’t a video component, listeners can tune in while doing other things. Many podcasters listen to their favorite shows while washing dishes, driving, going for a walk, etc. When you leverage SEO, your podcast can be found when searching specific keywords in podcast listening apps or on Google.
YouTube
YouTube consists of video content, such as tutorials, video podcasts, etc. While not the most ideal for listening on the go, YouTube videos are a great option for those who need a tutorial or enjoy watching their favorite content creators sharing their thoughts on a specific topic. When you use the right keywords, your YouTube videos can show up in the search results on Google.
Blogs
Blog content is written content made available on your website. Bloggers are able to share their insights and expertise on specific topics that answer their ideal reader’s questions. Like podcasts and YouTube content, leveraging SEO is critical in ensuring that your blog content is showing up on Google. Knowing where to incorporate keywords throughout your blog content is important to SEO success.
3 Questions to Ask Yourself When Deciding on Which of the 3 Types of Long Form Content is Best for You
How Do I Enjoy Creating Content?
Although there are three types of long form content, it doesn’t mean that you will enjoy creating content in each format. I’m a firm believer in creating content in a way that feels good to you. How you create content should be aligned with who you are and your goals. So, if showing up on video isn’t something you enjoy, it will show in your content if you’re forcing yourself to do it. Since there are three options to choose from, you don’t have to choose a format that you don’t actually enjoy. Take time to reflect on how you truly enjoy creating content for your audience, and then decide which format is best for you. You want to choose a long form content format that allows you to show up as your best self.
Which of the 3 Types of Long Form Content Makes the Most Sense for My Current Season of Life?
Another question to ask yourself is which of the three types of long form content works best for my current season of life. Long form content is a time commitment because it is a more in depth piece of content. It’s not a social media post that you can quickly put together, so you want to make sure you consider which type makes sense based on your current capacity.
How Does My Ideal Client Like to Consume Long Form Content?
This question isn’t the ultimate determining factor in choosing your long form content, but you do want to consider how your ideal client enjoys consuming content. You can poll your audience to learn more about how they enjoy consuming content. Creating content in a format that will attract your ideal clients is important, but if it doesn’t make sense for your current season of life, then that’s okay. Long form content is highly searchable, which means using the right keywords to ensure your content is found by the right people is what matters. When someone has a question they want answered now, the content format won’t deter them from consuming the content.
Next Steps After You’ve Decided on the Best Long Form Content for You and Your Business
Once you’ve decided which of the three types of long form content is right for you, it’s time to take action. I’m a firm believer in taking messy action, but if you’re looking for support, check out my recommendations. If you’re ready to start a podcast, join me for the next 7 Day Pod Launch Get It Done Week. In one week, we will launch your podcast with strategy without stress or overwhelm. If you’re looking to start a blog, then connect with SEO Strategist Mikayla Taylor. She has a couple of ways she can support you with blogging and leveraging SEO.
Connect with Andria:
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Did you know you can leave me a message on Speakpipe? Yes, you can leave me a message asking me any questions related to being a mompreneur, balancing motherhood and entrepreneurship, running an online business, and podcasting! Head on over to Speakpipe to leave me a message with your question, and I will include your voice message in the episode I answer your question. Click here to leave me a message right now!
More About the Mama Turned Mompreneur Podcast:
Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.
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