As a mom, your time and capacity are limited, which means that social media may not always be the best option for your marketing and visibility. But if you don’t leverage social media marketing, what options do you have for growing your business? You can grow your business without social media. Social media is not the only option for reaching your ideal clients. The reality is that it is easy to become burnt out on social media if it is your only way of marketing your business. If you are wondering how to grow your business without social media, today’s blog is for you. Keep reading to learn three ways you can grow your business without relying on social media.
3 Ways to Grow Your Business Without Social Media
Collaborations are an effective way to grow your business without social media as a mom. They don’t require a lot of your time or energy. There are three types of collaborations that are powerful for getting your name and business in front of more people: podcast guesting, bundles, and speaking engagements. Each collaboration guarantees that you are getting in front of established audiences filled with your dream clients. These types of non-social media collaborations are exactly what we focus on in The Social Media Detox Club.
How to Grow Your Business Without Social Media Through Podcast Guesting
Podcast guesting is a low effort way to increase brand visibility, offer awareness, and attract your dream clients. Guesting on podcasts doesn’t require you to do any of the post-production work. As a podcast guest, you just show up to record your interview and promote it once it’s live. When you guest on a podcast that serves your ideal clients, you are getting in front of an already established audience. Podcast guesting allows you to demonstrate your expertise and listeners to get to know the real you without being limited to a 20 second reel.
When done strategically, you can attract your dream clients through podcast guesting and get them into your world where they can connect with you more. The key is to make sure your signature topics connect directly to your offers. Inside The Social Media Detox Club, there are trainings teaching you how to keep the conversation going with those podcast listeners and how to move them over to your email list or free private community.
Bundle Collaborations for Business Growth
If you are new to bundle collaborations, listen to episode 112 and episode 144 of the Mama Turned Mompreneur Podcast. Bundles are great for getting in front of more of your ideal clients and getting them on your email list. Email marketing is such a powerful way to build deeper connections with your community. You know that each email is ending up in your subscribers’ inbox instead of wondering if they are even seeing your content. Through email, you can have 1:1 conversations with your email community, allowing you to get to know them, and they get to know you. According to Luisa Zhou, for every $1 spent on email marketing, you generate $42. That is a HUGE return on investment.
Speaking Engagements to Grow Your Business Without Social Media
Speaking engagements are a great way to be intentional about getting in front of more of your ideal clients. There are so many options for speaking engagements, both in person and online. Speaking engagement opportunities include speaking at virtual summits, in person conferences, audio summits, networking groups, and leading trainings for memberships and masterminds. The options are endless. Just like with podcast guesting, you need to be strategic in keeping the conversation going beyond the speaking engagement. How are you moving these new leads over to your world? What action do you want them to take after they hear your talk?
Final Thoughts on How to Grow Your Business Without Social Media as a Mom in Business
Collaborations are ideal for growing your business off social media because the person hosting these collaborations is essentially vouching for you and telling their audience that you are a trusted source. Creating new content daily is not required when you leverage collaborations for visibility. These collaborations allow you to create a single piece of content that is impactful and easily moves people along the customer journey. You don’t have to rely on social media to increase your visibility and generate leads for your business. This is why I created The Social Media Detox Club. Inside this membership, you learn how to effectively leverage collaborations to attract your dream clients and convert them into your paid offers. Click HERE to join us inside the membership.
Comments +