Listen to today’s episode on Is Podcasting Oversaturated? Why It’s Not Too Late to Start a Podcast for Your Business:
You may have heard that podcasting is oversaturated and that podcast mics should be banned. But that couldn’t be further from the truth, especially when you are a business owner wanting to start a podcast. When you’re podcasting for your business, how you approach podcasting looks vastly different from those looking to create a podcast for pure entertainment. Listen to today’s episode to hear why podcasting is not oversaturated for entrepreneurs, and to get the mindset shift you need so you can hit publish on that podcast idea you’ve been sitting on.
Main Topics Covered in this Episode:
- Why podcasting is not oversaturated
- Podcasting stats that will shift your perspective on podcasting being oversaturated
- Why podcasting as a business owner excludes you from the conversation about podcast saturation
Resources Mentioned in the Episode:
- Join Podcast Like a Business Owner and get your podcast launched in 12 weeks or less!
Is Podcasting Oversaturated? Your Questions Answered
Is Podcasting Oversaturated?
Podcasting is not oversaturated. While there are about 4.58 million podcasts, less than 500,000 are actively publishing new episodes. Many people are starting podcasts, but they quickly lose momentum and end up a podfade. 90% of podcasts don’t make it past episode 3, and of those that do, 80-90% don’t make it past episode 10. Building a podcast that lasts seems to be the real challenge, not getting started.
Are Podcasts Losing Popularity?
Anywhere from 200,000 to 400,000 podcasts are started each year, meaning they aren’t losing their popularity. Podcasts are becoming a more popular form of media. People are able to freely share their thoughts and ideas, discuss interesting topics, and make money. Podcasts are a popular marketing platform for entrepreneurs to connect with more potential clients and sell their products and services.
What are the Odds of Having a Successful Podcast as a Business Owner?
Business owners can have a very successful podcast, but they have to treat the platform like a marketing and sales platform. When you are podcasting for your business, your focus has to be on more than increasing your downloads and growing your audience. Your focus should be on creating strategic podcast content that attracts the right people, builds trust, and converts them into your offers and gets them on your email list. That’s your measure of success as a podcasting business owner.
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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