Listen to today’s episode on How Often Should You Publish New Podcast Episodes to Get Leads and Sign Clients?:
You want to start a podcast to grow your business, but committing to a weekly podcast right now is not realistic with everything on your plate. What if you didn’t need to publish new episodes weekly to have a successful podcast? Can bi-weekly or seasonal podcasts grow your email list and convert your listeners into clients?
That’s exactly what I’m talking about today. I’m sharing how often you should publish new podcast episodes to get leads and sign clients. If you’ve been wanting to start a podcast but have held off because you can’t commit to weekly episodes, this is for you.
Main Topics Covered in this Episode:
- How often you should publish new podcast episodes to get leads and sign clients
- Why a bi-weekly and seasonal podcast are just as effective in growing your business as a weekly podcast
- What matters more for getting leads and signing clients than the number of episodes you publish each month
- How I still have gained new listeners even when dropping down to 2 episodes per month
Resources Mentioned in the Episode:
- Join Podcast Like a Business Owner to start your podcast and set it up to support your business growth from the start.
FAQs About How Often You Should Publish New Podcast Episodes
How Often Should You Publish New Podcast Episodes?
When you are podcasting for your business, you don’t have to publish weekly episodes to get leads and sign clients. The best way to determine how often you should publish new episodes is to base it on your current capacity. What can you realistically commit to in this season of your life and business? Do you have the time and energy to do a weekly podcast, or does bi-weekly or seasonal make more sense?
How Often Do Most Podcasts Release New Episodes?
Most podcasts release new episodes weekly or bi-weekly. According to The Podcast Host, 34% of podcasts release a new episode every 3-7 days, and 39% release a new episode every 8-14 days. More important than choosing to publish new episodes weekly, bi-weekly, or seasonally is choosing a publishing schedule you can realistically commit to and stick with it so that you build trust with your listeners.
How Do You Decide How Often You Should Publish New Podcast Episodes?
To decide on how often you should publish new podcast episodes, you need to look at what you’re already doing for your marketing and sales, and what your current capacity is. How much time do you have to dedicate to a podcast right now? Choose a publishing frequency that matches your current bandwidth. This helps ensure you don’t burn out and can commit to your podcast.
How Often Should You Release a New Podcast if You’re Doing it on Your Own for it to be a Chance to be Popular?
When you are podcasting for your business, the goal is not to create a popular podcast. The goal is to create podcast content that attracts the right listeners, nurtures them, and converts them into your offers. How often you release new podcast episodes should be based on your current capacity. Trying to do anything that exceeds your bandwidth will lead to burnout and quitting your podcast.
What is the Best Day to Publish a Podcast?
There is no one best day to publish a podcast. However, depending on your target audience, most people listen to new podcasts Monday through Friday. Podcast listeners incorporate their favorite podcasts into their weekly routine. They listen during their commute to and from work, during their daily walks, while doing chores, and during other daily activities. Most of these types of activities take place Monday through Friday, so choosing a weekday to publish your new episodes typically works best. At the end of the day, it’s all about choosing a day you can realistically commit to and sticking with that day to maintain consistency for your listeners.
How Long is Too Long for a Podcast?
The length of a podcast episode depends on the type of episode it is and what your audience enjoys. When you are podcasting for your business, episodes that are 30 minutes are less typically perform best. However, it’s best to learn about your audience by looking at your episode consumption rates. Check whether longer episodes lead to lower episode consumption rates.
Related Episodes and Blog Posts:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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