As of June 2024, there are 4,198,326 podcasts worldwide. With this many podcasts, you may be wondering, “Is starting a podcast worth it?” There are so many benefits to starting a podcast as a mom entrepreneur. Today I’m breaking down three ways a podcast supports your business growth as a mom in business.
As a visibility strategist for moms, one way I support my clients is with launching a podcast for their business. Podcasts are great for increasing your business visibility, attracting your dream clients, nurturing your current audience, and selling your offers. Because podcasts are evergreen content, they have a longer “shelf life” compared to social media content. This means that new people can find your podcast episodes weeks, months, and even years after you hit publish. Let’s answer the question: is starting a podcast worth it?
3 Ways Starting a Podcast is Worth It for Business Growth
Attract Your Dream Clients
Podcast content is great for searchability and discoverability because you can leverage SEO. Your podcast content can come up in Google searches and when people are searching for specific podcast topics on the podcast listening apps. People can also discover your podcast when you leverage SEO. When you use certain keywords, Apple Podcasts will suggest related podcast content. Your dream clients are searching for answers to their problems. They are seeking out specific transformations. You have the solution and you can show them that through your podcast content. The key is to ensure you are incorporating the language your dream clients are using into your podcast content.
Nurture and Convert Your Current Audience
Podcasts create intimacy with your audience. Each week, you are in the ears of your listeners. They get to know you and your personality on a deeper level. I’ve personally had listeners who became clients tell me that they felt like they knew me so well and that they could trust me. Through your podcast content, you can build trust, demonstrate your expertise, and help guide your audience to the offer that is right for them. The key is to create podcast content that resonates with them, gives lots of value they can take action on, connects to your specific offers, and tells them how they can work with you.
Build Your Authority
Your podcast is the perfect platform to build your thought leadership. You can create podcast content that shares your thoughts, beliefs, and opinions about the happenings in your industry. You’re able to show how you do things differently and why you are different from others in your niche. Building your authority and thought leadership and sharing your polarizing thoughts and beliefs are needed in order to attract your best fit clients. A podcast also allows you to demonstrate your speaking skills, which can open up other speaking opportunities for you. You can truly demonstrate why you are the person for people to work with and learn from in your industry through your podcast.
Is Starting a Podcast Worth It as a Mom Entrepreneur?
As moms and business owners, are time and capacity are limited, which means we need strategies that will give us the highest return. A podcast can do just that for you. You can use your podcast to generate leads and nurture and convert your audience into your paid offers and programs. Because podcasts are the gift that keeps on giving with their evergreen nature, your podcast can continue to work for you even when you aren’t publishing new content. Visibility, marketing, and sales can be simplified through podcasting. If you’re feeling the pull to add a podcast to your business, book a free consultation so we can discuss how I can best support you in launching your podcast.
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