Hey, Mama! One reason I see mamas hold off on hitting publish on their podcasts is that they worry about having to create long podcast episodes. I’m not sure where this widely held belief that podcast episodes have to be long came from, but that’s what we’re diving into today. Specifically, I will be talking about things to consider when deciding on your podcast episode length and why your podcast episodes don’t have to be long. If you’ve been on the fence about starting a podcast, but feeling the pressure to have long episodes has been holding you back, today’s episode is for you.
How long should your podcast episodes actually be? When it comes to podcast episode length, there are a few factors you want to consider. Completely ignoring these factors can negatively impact your podcast growth. Keep reading to learn what you need to consider when deciding on your podcast episode length.
When deciding on your episode length, you want to think about who your listeners are. Are they busy mamas who typically listen to podcast episodes on their way to and from taking their kids to school? Or are they busy entrepreneurs who typically listen during their morning walk? Who are your listeners, and what do they prefer when it comes to podcast episode length? To find this out, create polls or survey your listeners to find out what they actually want.
According to thetreetop.com, on average, adults have an attention span of 8.25 seconds. Read that again…8.25 seconds. This means that a lengthy podcast episode is not ideal for your average listener. Again, you want to consider who your ideal listener is and get feedback from your listeners. But you also want to make sure you are taking into consideration short attention spans.
Overstuffing your podcast episodes with too much information or adding information that doesn’t bring value (aka fluff) can cause your episodes to be longer than necessary. Instead of overstuffing your episodes, break the information up into multiple episodes to create a series. Avoid fluff and make sure you are truly bringing value to your listeners.
One way to see if your podcast episode length is hurting your podcast growth is by testing out different lengths after you launch your podcast. You’ll want to review your analytics to see if there was an increase or decrease in consumption rates. You can also look at the number of downloads and percentage of engaged listeners. Although these analytics aren’t solely impacted by podcast episode length, it does play a role. So do some testing and see what your analytics reveal.
Podcast episode length can impact your growth. Longer podcast episodes can impact how much of your episode your listeners consume. You don’t have to record long episodes. In fact, less may be more depending on who your audience is.
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Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.