Listen to today’s episode on Why Most Podcast Launch Courses Set Business Owners Up to Fail:
There are many podcast launch courses out there, but most set business owners up to fail. A lot of these podcast launch courses focus on the how of podcasting, and that’s where the support ends. When you are starting a podcast as a marketing and sales asset, you need more than the how of podcasting. You need a strategy that will help you connect with podcast listeners who are a good fit for your offers and convert them into your offers. Listen to today’s episode to learn more about how not all podcast launch courses are created equally and how Podcast Like a Business Owner shows you everything you need to know to launch a podcast for your business.
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Main Topics Covered in this Episode:
- Why most podcast launch courses set business owners up for failure
- The missing piece from most podcast launch courses that business owners need to make it past 3 episodes
- How Podcast Like a Business Owner helps business owners start a podcast that supports business growth
Resources Mentioned in the Episode:
FAQs About Podcast Launch Courses for Business Owners
Do You Need a Podcast Course to Start a Podcast?
You don’t need a podcast launch course to start a podcast. However, investing in a podcast course means you don’t have to spend a lot of time and energy researching how to start one. When you are starting a podcast for your business, you need to learn more than just how to start a podcast. How you approach podcasting as a business owner looks very different from those starting one as a hobby or to get brand deals and sponsorships. You have to set your podcast up as a marketing and sales platform from the beginning, and most podcast launch courses don’t teach you that. This is why I created Podcast Like a Business Owner. It walks you through everything you need to know to start a podcast that supports your business growth.
What Do I Need to Know to Launch a Podcast for My Business?
There are four things every entrepreneur needs to know when launching a podcast for their business: the who, what, why, and how of your podcast.
- Who are you trying to reach with your podcast?
- What do you want your podcast to do for you (aka what are your podcast goals)?
- Why are you creating this podcast?
- How will you serve your listeners through your podcast?
The answers to these questions will drive everything you do with your podcast. It will also give you clarity on how to approach your podcast and keep you from losing momentum with your podcast because you will have a clear purpose for it.
Why Do Most Podcast Launch Courses Set Business Owners Up to Fail?
Most podcast launch courses set business owners up to fail because they focus solely on the how of podcasting. They show you what tech and equipment you need, how to record and edit, and how to get your podcast on Apple and Spotify. What’s often missing is what to do after you launch your podcast. I believe this gap is the reason why 90% of podcasts don’t make it past the third episode.
Inside my podcast launch course, Podcast Like a Business Owner, you learn both the how of podcasting and you build a strategy to support your business growth so that you don’t lose momentum with your podcast after you launch. I provide you with the tools and resources you need to plan strategic podcast content that attracts listeners who need your expertise, builds a connection with them, and converts them into your free and paid offers.
How Much Does It Cost to Launch a Podcast?
How much it costs to launch a podcast varies depending on the equipment and tech you purchase and whether you hire support. Inside Podcast Like a Business Owner, I show you two options for recording your podcast episodes – either with your phone or by purchasing a microphone for under $100. I also recommend investing in a paid podcast hosting platform since it provides better analytics and tools for podcasting business owners compared to platforms like Spotify for Creators and Substack.
You also have the option of outsourcing all aspects of your podcast launch or just certain aspects. It can cost anywhere from under $50 up to 3,000 to launch a podcast. If you choose to go the DIY route and invest in a podcast launch course like Podcast Like a Business Owner, it can cost up to $400. This price may increase if you choose to pay the annual fee for your podcast hosting, recording, and editing platforms.
Related Episodes and Blog Posts:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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