Listen to today’s episode on Can You Get Coaching Clients from a Podcast? The B2C Business Owner’s Guide to Podcasting for Your Business:
Getting clients from podcasts isn’t just for B2B business owners like business coaches and service providers. It can be effective for parenting coaches, health coaches, therapists, and others in the B2C space. Today, I’m breaking down how you can get coaching clients from a podcast as a B2C business owner and why a podcast is an effective marketing and sales platform regardless of whether you serve other business owners or consumers.
Main Topics Covered in this Episode:
- Whether you can get coaching clients from a podcast as a B2C business
- How to create a podcast that will bring in leads and clients
- Strategies for promoting your offers on your podcast
Resources Mentioned in the Episode:
- Get on the waitlist for Podcast Like a Business Owner to start a podcast that grows your business!
- Simplecast 2025 Podcast Stats
- RSS.com 2025 Podcast Stats
Can You Get Coaching Clients from a Podcast FAQs
Can You Get Coaching Clients from a Podcast?
Yes, you can get coaching clients from a podcast. Podcasting is a great way to reach more of your ideal clients, build trust, and promote your offers. The key to signing clients from your podcast is to create content that attracts listeners looking for support, allows you to connect with them and demonstrate your expertise, and highlights why your offer is the solution they need right now.
What is the Best Way to Get Coaching Clients from a Podcast?
The best way to get coaching clients from a podcast is to create episodes for each stage of the customer journey. You should create content for visibility and lead generation that will attract new listeners currently looking for your expertise and support. You should also create content that builds trust and demonstrates why you are an expert in your industry and what it’s like to work with you. Finally, you should create content that demonstrates how your offer solves your listeners’ immediate problem, addresses their objections, and shows the transformation clients get when they work with you.
If you want to sign clients from your podcast, you have to treat it like a marketing and sales platform and actually sell your offers in your episodes. One of the modules in my podcast launch course, Podcast Like a Business Owner, walks you through how to create content for each stage of the customer journey. You also get access to my content planner, which provides prompts for planning content at each stage of the customer journey. Get on the waitlist for the course and get access to exclusive bonuses here.
Should I Start a Podcast to Get Health Coaching Clients?
A podcast is a great way to connect with more potential health coaching clients. According to RSS, 90% of podcast listeners tune in to learn something new. That means that potential clients are looking for your type of content that will help them learn something new in the health and wellness space. You can use your podcast to answer their questions, build trust, and invite them to work with you to get more customized support for the problem they want to solve.
Do People Buy from Ads They Hear on Podcasts?
Yes, people do buy from ads they hear on podcasts. According to Emarketer, 62% of podcast listeners reported being more likely to purchase from a company advertised on a podcast. It was also reported that podcasts are more effective at driving immediate conversions than other forms of media, such as YouTube and television. Podcasts build trust.
When podcast listeners find a podcast that they love, they become loyal listeners, tuning in regularly. They get to know the host and their personality, and they feel a connection with the host. That connection is how trust is built. Add demonstrations of your expertise to your episodes, and your listeners will become paying clients. To hear more stats on the effectiveness of podcasting to sign clients, check out episode 281 of the Evergreen Marketing Era for Women Entrepreneurs Podcast.
Related Episodes and Blog Posts:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
Comments +