Listen to today’s episode on Are Podcast Sponsorships the Fastest Way to Monetize a Podcast? 4 Podcasting Myths That Every Mompreneur Should Know:
Hey, Mama! Have you been told that the fastest way to monetize a podcast is through podcast sponsorships and affiliate marketing? Or have you heard that the best way to launch a podcast as a video podcast? Podcasting myths like these are what hold many people back from starting a podcast. In today’s episode, I’m breaking down four podcasting myths that every mompreneur should know.
Main Topics Covered in this Episode:
- 4 podcasting myths about podcast sponsorships, video podcasts, and more
- Where these podcasting myths come from
- What to do or focus on instead
Resources Mentioned in the Episode:
Related Episodes and Blog Posts:
- Episode 9: The 3 Things You Actually Need to Start a Podcast and Why a Large Audience isn’t One of Them
- Episode 76: Podcast Monetization – Why You Should Promote Your Offers on Your Podcast
- Episode 102: Should I Start a Podcast for My Business?: The Best Time to Start a Podcast as a Mom and Business Owner
4 Podcasting Myths Every Mompreneur Needs to Know
With so much information online about how to start a podcast, trying to figure out what you actually need can be overwhelming. Depending on what your podcast goals are, your path to podcast success may look different from other podcasters. If your goal is to launch a podcast as part of your marketing strategy, keep reading to learn what podcasting myths you need to avoid.
Myth #1: The Fastest Way to Monetize a Podcast is Through Podcast Sponsorships and Affiliate Marketing
Podcast sponsorships and affiliate marketing are not the fastest way to monetize when you are a business owner. Both require you to grow your podcast audience before you can start monetizing. The quickest way to monetize your podcast is with your own paid offers, programs, and products. You don’t have to wait until you hit so many downloads before you can start promoting your offers. When you focus on monetizing your podcast with your own offers, you can monetize from day one.
Myth #2: You Must Have a Video Podcast in Order to Have a Successful Podcast
Your podcast success is not determined by whether or not your podcast is on YouTube. If you Google “what is a podcast,” it is defined as audio-only content. In order to have a successful podcast, you need to focus on creating content that resonates with your ideal listeners and leveraging SEO to attract the right people to your podcast. During the 7 Day Pod Launch – Get It Done Week, you learn how to do keyword research and where to incorporate those keywords in your podcast content.
Myth #3: You Need a Large Audience Before You Can Start a Podcast
A large audience is not a requirement to start a podcast. It can feel that way when you see some of the big name podcasters with millions of downloads. The reality is that they didn’t start that way. They had humble beginnings, just like you. When you leverage podcast SEO, you can use your podcast to grow your audience with your dream clients.
Myth #4: You Have to Hit a Major Milestone in Business Before You Can Launch a Podcast
Podcasting is another way to create content and market your business. You don’t have to wait until you hit 6-figures in business or some other milestone before you launch your podcast. Instead, you can use your podcast to support you in hitting those major business milestones.
At the end of the day, you don’t need to wait to start your podcast. As long as you have a validated offer and you’re clear on who your ideal client is, you can start a podcast. If you want support with starting a podcast for your business, join me for the 7 Day Pod Launch – Get It Done Week.
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More About the Mama Turned Mompreneur Podcast:
Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.
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