Listen to today’s episode on The One Thing You Need to Do to Start Attracting Clients from Your Content:
Hey, Mama! Attracting clients from your content gets to be easy when you know exactly what to say. If you want to confidently create content you know will lead to conversions, you need to do market research. Market research is the key to creating content that attracts and resonates with your dream clients. In today’s episode, I break down the right way to do market research and how it can help you start attracting clients through your content.
Main Topics Covered in this Episode:
- What market research actually is
- 3 ways market research can help you start attracting your dream clients
- Client J’s case study on how market research helped her create and launch her first group program
Resources Mentioned in the Episode:
- Get on the waitlist for the next round of the 7 Day Pod Launch – Get It Done Week
- Apply for Life in Seasons 1:1 Coaching
Related Episodes and Blog Posts:
The #1 Way to Start Attracting Clients from Your Content Now
Creating content that converts doesn’t have to be hard. You can easily start attracting clients from your content when you do market research. Market research will help you create content that will attract your dream clients who are ready to invest in working with you. Continue reading to learn more about what market research actually is and how it helps you create content that converts.
What is Market Research?
Simply put, market research is having conversations with the people in your community. These conversations allow you to truly get to know your community – their wants, needs, desires, pain points, etc. On a deeper level, it is asking people in your community specific open-ended questions. These open-ended questions help you capture the exact language your ideal clients are using to describe their problems, wants, desires, and transformations they ultimately want.
3 Ways Market Research Can Help You Start Attracting Clients
Helps You Clarify Your Messaging
If your messaging is confusing or doesn’t resonate with your ideal clients, then you won’t see conversions. Market research helps you gain clarity in your messaging so you can start creating content that will have your ideal clients feeling like you are in their heads. When your ideal clients consume your content, you want them to nod their heads in agreement and wonder how in the world you know them so well.
Validates Your Offers
Your messaging and content won’t matter if you are creating offers that your audience doesn’t even want. Market research will help you to confirm whether or not the offers you are creating are what your dream clients need. You can use market research to help you build the offers and programs that your community will jump on.
Helps You Write the Best Copy
When you do market research the right way, you can pull directly from the responses from your market research to write copy for your content, website, etc. Your ideal clients are the best copywriters because your copy is for them, not you. Market research allows you to use the exact language your community is using to describe how you help them, and their wants and needs.
Market Research in Action: Client J Case Study
Client J came to me wanting to launch a group program for the moms in her community. Before launching the program, I encouraged her to do market research. She created a market research survey using open-ended questions. Based on the responses she received:
- She confirmed that the program she was planning was exactly what her community wanted
- She confirmed that the language she was using to describe her ideal client’s wants, needs, and pain points was accurate
- She validated her offer
- She received a confidence boost knowing that she heard her community loud and clear and was creating a way to support them
She’s now in the process of promoting her new program and has had several people join her waitlist! Client J has also had other business owners reach out to her about providing additional resources as bonuses for her group program. That’s the power of market research!
Market research is a Powerful Tool for Attracting & Converting Your Dream Clients
Market research is often a forgotten tool or is simply not done the right way. I’m such a firm believer in market research that it is part of both of my programs: 7 Day Pod Launch – Get It Done Week and Life in Seasons 1:1 Coaching. Whether you are creating podcast content or Instagram content, you need to do market research so you can start speaking the language that speaks to the hearts of your best fit clients.
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More About the Mama Turned Mompreneur Podcast:
Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.
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