Listen to today’s episode on Do I Need Guests for My Podcast? Why Solo Episodes Convert Best for Entrepreneurs:
One question that often comes up for business owners starting a podcast is, “Do I need guests for my podcast?” You may have heard that having guests on your podcast is an effective way to grow your podcast audience, but that couldn’t be further from the truth when you are podcasting for your business. Listen to today’s episode to hear why having guests on your podcast does more harm than good when you are leveraging the platform to grow your business and why solo episodes convert best for podcasting business owners.
Main Topics Covered in this Episode:
- Why you don’t need guests on your podcast when you are podcasting for your business
- Why solo podcasts are more successful than interview heavy ones when you are podcasting for business
- Why your podcast listeners prefer solo episodes over interviews (and why they don’t think your solo episodes are boring)
Resources Mentioned in the Episode:
Do Podcasts Need to Have Guests FAQs
Do I Need Guests for My Podcast?
You don’t need guests for your podcast, especially if you’re a business owner starting one to grow your business. Many business owners starting a podcast are told that having guests is the quickest way to grow their podcast audience, which isn’t true. You can’t guarantee that a podcast guest will share their episode with their audience or that their audience will stick around after listening.
The other issue is that the guest’s audience may not align with yours. This can result in growing an audience full of listeners who aren’t a good fit for your offers. Lastly, having an interview heavy podcast dilutes your message and prevents listeners from truly getting to know you and your expertise, which makes it hard for you to sell your offers.
Can Solo Podcasts Be Successful?
Solo podcasts can be very successful for business owners. Having a solo podcast lets you amplify your message, build trust with your listeners, demonstrate your expertise, and position your offer as the solution your audience needs right now. Your solo episodes help you build your own stage to attract your highest quality leads, nurture those relationships, and convert them into your offers.
Do Podcasters Pay Their Guests?
While some podcasters do pay their guests, it is neither the norm nor required. Guesting on podcasts gives guests the opportunity to get in front of new audiences, build their authority, and market their products and services.
What Does a Beginner Podcaster Need?
If you are a beginner podcaster and want to start a podcast to grow your business, you need recording and editing tools and equipment. More importantly, you need to know the who, what, why, and how of your podcast.
- Who are you speaking to?
- What do you want your podcast to do for you?
- Why are you creating this podcast?
- How will you serve your listeners through this podcast?
The answers to each of these questions will guide how you approach your podcast, including choosing a podcast name, the topics you will speak on, and how you position your messaging and offers in your podcast content.
I talk more about what you need as a beginner podcaster starting a podcast for your business in episode 302 of the Evergreen Marketing Era for Women Entrepreneurs Podcast. My podcast launch course, Podcast Like a Business Owner, walks you through everything you need as a beginner podcaster starting a podcast to grow your business. Click here to get on the waitlist!
Related Episodes and Blog Posts:
Connect with Andria:
- Join the Evergreen Marketing Era Newsletter – THE group chat for women entrepreneurs who want to build an evergreen marketing system through podcasting
- Connect with me on Threads
- Connect with me on Instagram
More About the Evergreen Marketing Era for Women Entrepreneurs:
Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients.
She answers questions like:
- How to start a podcast?
- How to sign clients from your podcast?
- What is podcast SEO?
- How to generate leads from your podcast?
- How to grow your podcast audience without social media?
- What podcast metrics do you need to track for growth?
And more!
Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer’s cycle, and converts.
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