Hey, Mama! Are you tired of attracting clients who are the worst possible fit? Do you want your content to be more effective in attracting those best fit clients? The key to attracting your dream clients who resonate with you is by sharing your thoughts, beliefs, and opinions on practices within your industry. In today’s episode, I’m sharing how to stand out in your industry and attract your dream clients through your content.
If you’ve been an online business owner for any amount of time, you’ve heard about the importance of standing out in your niche. You also may have heard the term unique selling point or USP. One thing that’s not always shared is how to stand out in your industry and what that actually looks like. Standing out in your industry means sharing your unique thoughts, beliefs, and opinions that differ from others in your niche. Highlighting how you’re different can look like sharing polarizing thoughts and beliefs in your industry. It can also look like sharing your unique framework or approach to working with your clients. At its core, it’s showing how you are different from the many others that do what you do.
You want to stand out from others in your industry for a few reasons. When you share your unique viewpoints related to your niche, you are able to highlight how you’re different and how you do things differently. This helps with your positioning and building authority in your niche. Standing out in your industry helps you attract your best fit clients, aka your dream clients. You will also deter those who aren’t a good fit to work with you. Those are potential clients who don’t align with your values and beliefs and who will be more of a headache than they’re worth.
Figuring out how to stand out in your industry doesn’t have to be hard. All it takes is for you to share who you are and what you stand for. What sets you apart is how you do things differently in your niche. This is why in Life in Seasons 1:1 Coaching, we incorporate messaging and content that highlights what makes you unique in your content. I also support you in navigating the mindset drama that happens when you start sharing your differing beliefs and opinions. It can be scary to share polarizing thoughts and beliefs. There is always the possibility of someone calling you out on it, which is why I support you with elevating your mindset and developing the strategies needed to navigate these types of situations.
Did you know you can leave me a message on Speakpipe? Yes, you can leave me a message asking me any questions related to being a mompreneur, balancing motherhood and entrepreneurship, running an online business, and podcasting! Head on over to Speakpipe to leave me a message with your question, and I will include your voice message in the episode I answer your question. Click here to leave me a message right now!
Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.