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[CEO Mama Confessions] Hustle Culture is Toxic: You DON’T Have to Sacrifice Your Family to Reach Your Business Goals [Episode 175]

hustle culture

Listen to today’s episode on Hustle Culture is Toxic: You DON’T Have to Sacrifice Your Family to Reach Your Business Goals

Hey, Mama! On today’s CEO Mama Confession, I am diving into hustle culture and how it is toxic. There’s a lot of talk in the online space about hustle culture and it’s often glamorized or portrayed as a needed sacrifice to quickly reach your goals. While I am ALL for hard work and hitting your goals, I am NOT for sacrificing yourself or your family for financial gain. In this episode, I’m sharing my thoughts on this topic and ways to still hit your business goals as a mom, but do it in a way that honors the season of life you’re in.

Main Topics Covered in this Episode:

  • The negative impact hustle culture can have on you as a mom in business
  • How to still build a profitable business as a mom without running yourself into the ground

Resources Mentioned in the Episode:

Related Episodes and Blog Posts:

hustle culture

You DON’T Have to Subscribe to Hustle Culture as a Mom

If you’ve been an entrepreneur for any amount of time, then you have heard the debate around hustle culture. Those who are for it believe it’s necessary to reach your goals. They believe that making a temporary sacrifice to hit your income goals is worth it in the long run. Then there are those who are completely against it.

While running a business is hard work and does require you to put in the work, you don’t have to sacrifice yourself or your family. As a mom, your priorities are different. Many mamas in business started their businesses so they could be home with their babies. Your time and capacity as a mom look different, so following the rules of hustle culture may not make sense.

Instead of Subscribing to Hustle Culture, Run Your Business on YOUR Terms

Mama, this business is YOUR business, which means you get to run it in a way that fits your current season of life. Seasons change, which means that how you operate in each new season will look different. As your capacity increases, you will have more time and energy to dedicate to your business. The main thing you need to know is what to focus on in your business in each season. Your top priorities in business should be getting visible for lead generation, selling and having sales conversations, and nurturing your current community (this is outside of serving your clients well).

You can simplify your visibility strategy, sales, and how you nurture your community. Instead of focusing your visibility on socials, leverage low energy strategies like collaborations. If you can’t commit to having sales conversations daily, commit to having so many sales conversations per month. This will make it so that when you have a higher capacity during the month, you can have more sales conversations. Lastly, regarding nurturing your community, you can set up email funnels that will nurture your community as they join your email list. You can also repurpose old emails and other old content to set this up.

You don’t always have to be on in order to grow your business. It’s okay to have periods of working hard or working more when you have the capacity and slow down when you or your family require it. Hustle culture is not the only option to build a profitable business.

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More About the Mama Turned Mompreneur Podcast:


Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.

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Hey Mama!

Build a business that fits your current season of life as a work from home mom.

let's work together!