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membership launch

Listen to today’s episode on BTS of The Social Media Detox Club Membership Launch:

Hey, Mama! Today, I am taking you behind the scenes of my membership launch for The Social Media Detox Club. This was my first time experiencing such a peaceful launch and exceeding my launch goals. I experienced so many firsts with this launch and was blown away by how it went. Since this was my first membership launch and I had several people ask for a launch recap, I decided to turn it into a podcast episode. In this episode, I am sharing all the juicy details about this membership launch and giving you all the numbers and data.

Main Topics Covered in this Episode:

  • An overview of my pre-launch strategy
  • How I used the same strategies I teach inside of The Social Media Detox Club for this membership launch
  • All the numbers – conversions, where they converted from, unsubscribes from my email list, link clicks, and more
  • Lessons learned and what I would do differently

Resources Mentioned in the Episode:

Related Episodes and Blog Posts:

membership launch

BTS of The Social Media Detox Club Membership Launch

You can have a peaceful launch. That’s exactly what I experienced during my membership launch. Continue reading to learn the four main takeaways I had from the easiest launch I have ever experienced as a mom in business.

Visibility Played a Major Role in My Membership Launch

Two months before the open cart period, I prioritized my visibility. I spoke at three virtual summits and chose signature topics that positioned me as the go to person for building a business off social media. The combination of these three summits resulted in almost 200 new leads. Being intentional in my visibility allowed me to actively grow my audience with the right people in preparation for my membership launch.

Messaging and Listening to Your Community Matters

At the start of 2024, I conducted a market research survey to learn more about my community’s current needs. I received 17 responses, and they all said the same thing: they were burnt out on social media and tired of relying on it to build their businesses. This prompted me to create an offer that would support them with their greatest need. Also, I made sure to infuse the language they used in the market research surveys into my messaging.

You Need to Know Your Numbers

I knew my conversion rate for hosting live events and challenges to funnel into new offers. Based on that information, I was able to know how many people needed to register for my free masterclass to reach my membership launch goals. By knowing these numbers, I knew exactly what I needed to focus on leading up to the live masterclass.

Collaborations are Key

Have you ever noticed that right before a launch, many of the big names in the online space are everywhere? You see them speaking at events, guesting on podcasts, and more. They are leveraging collaborations for visibility. I also did this leading up to the open cart period. To help me reach my goal number for the masterclass, I leveraged email swaps to attract my ideal clients. Not only did I exceed my goal number for the masterclass, I also exceeded my membership launch goal.

Listen to the full episode for all of the numbers for this launch and further details of how I had such a successful launch. If you are ready to get visible OFF social media and leverage collaborations for lead generation, get on the waitlist to join The Social Media Detox Club when the doors re-open.

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Want to be featured on the podcast?

Did you know you can leave me a message on Speakpipe? Yes, you can leave me a message asking me any questions related to being a mompreneur, balancing motherhood and entrepreneurship, running an online business, and podcasting! Head on over to Speakpipe to leave me a message with your question, and I will include your voice message in the episode I answer your question. Click here to leave me a message right now!

More About the Mama Turned Mompreneur Podcast:


Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.

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Build a business that fits your current season of life as a work from home mom.

let's work together!