Listen to today’s episode on The #1 Reason Why Your Podcast Interviews Aren’t Leading to Conversions:
Hey, Mama! If you aren’t generated leads from podcast interviews, today’s episode is for you. When you leverage podcast interviews as part of your visibility strategy, the result should be that your audience grows. If that has not been your experience, then most likely you are making this often overlooked mistake. Grab your notebook and pen mama, because this episode is going to help you start seeing traction in your business from podcast guesting.
Main Topics Covered in this Episode:
- The #1 reason why you aren’t seeing conversions from podcast interviews
- Why you need to make this one major shift in order to start generating leads from podcast guesting
- Tips and strategies for implementing this critical change to see results
Resources Mentioned in the Episode:
- FREE Masterclass on June 4 at 2:00 pm PST/5:00 pm EST – Register HERE
Related Episodes and Blog Posts:
- Episode 79: Podcast Guesting as a Marketing Strategy – How Alex Edwards Has Landed Clients and Speaking Opportunities as a Podcast Guest
- Episode 110: Podcast Guesting for Mompreneurs – Increase Your Visibility and Build Your Authority with this Low Effort Visibility Strategy [Get Visible Off Social Media Series]
- Episode 111: Podcast Pitching as an Effective Marketing Strategy for Mompreneurs with Amanda Bennett [Get Visible Off Social Media Series]
The #1 Reason Why Your Podcast Interviews Aren’t Leading to Conversions
Podcast interviews are a great visibility strategy for moms in business. They allow you to get in front of someone else’s established audience and demonstrate your expertise. However, they do require you to be intentional in order to generate leads and income from your interviews. If you aren’t getting leads from podcast guesting, then your signature topics do not connect to your signature offers.
Why Your Signature Topics Need to Connect to Your Signature Offers
Podcast interviews serve as the top of your funnel, which means that you leverage them to generate leads. When your signature topics connect to your signature offers, you can guide the conversation in a way that moves people along your funnel. Because your signature topics connect to your offers, you can address the listeners’ immediate need and show how you help.
How to Craft Your Signature Topics for Podcast Interviews
First ask yourself, “what do I have to do to move people from this podcast audience into the top of my funnel and down the funnel until they reach my offer and convert into that offer.” Next, start with the end in mind, which means you need to start with your signature offers. Look at the sales pages of your offers and any content you have created for your offers. What are the main transformations they create, the main pain points they address, and who is best for that offer. Answering those questions will give you ideas for your signature topics.
Your signature topics should clearly communicate what it is that you do and who you serve. Broad signature topics do not provide the level of specificity needed to stand out and show people why they should work with you. The more specific are and the more you highlight your unique selling points in your signature topics, the better the conversions you will see from podcast interviews. Check out my free masterclass to learn more about how to leverage podcast interviews and other collaborations to attract your dream clients.
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More About the Mama Turned Mompreneur Podcast:
Mama, are you tired of feeling stressed and overwhelmed trying to start and grow your online business with your babies at home? Are you over feeling frustrated with not having enough time to dedicate to growing your online business? Do you desire to build a profitable business while still being fully present for your children and pouring into yourself? Mama, you can build your dream business and be the wife and mama you want to be without burnout, and I’m going to show you exactly how. Tune in each week to the Mama Turned Mompreneur Podcast to learn business strategies made for mamas with babies and toddlers at home, how to grow your online business in part-time hours, and how to build a profitable business that fits your current season of life as a busy mama.
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